AI-powered chatbots: A comprehensive guide

AI & Customer Intelligence

background_image background_image

McDonald’s made the news lately by teaming up with Google Cloud for something more than just burgers and fries. They’re bringing in an AI chatbot called ‘Ask Pickles’ to help out in their restaurants. This chatbot isn’t flipping burgers but is there to make McDonald’s employees’ lives easier, from providing instructions to clean the ice cream machine or assistance with store operations. 

This move by McDonald’s is just one example of how AI chatbots aren’t just reserved for tech companies anymore. In fact, the global chatbot market is projected to grow by 24.32% between 2023 and 2028. This surge in the chatbot market is attributed to the rising demand for messenger applications and the increasing adoption of consumer analytics by businesses worldwide.

Is your business using AI chatbots? If not, discover the extensive applications of AI-powered chatbots in this guide. Learn their pivotal role in enhancing customer experiences and optimizing operational efficiency across diverse industries. We’ve also gathered our top 10 recommendations for AI-powered chatbots to get you started.

What are AI-powered chatbots?

An AI-powered chatbot is a virtual agent that uses artificial intelligence (AI) technologies to enhance its conversational capabilities. These technologies include machine learning (ML), natural language processing (NLP),  natural language understanding (NLU), and deep learning. Using AI, the chatbots can understand user queries, interpret conversational context, and optimize their responses over time.

Unlike traditional rule-based chatbots, AI-powered counterparts operate dynamically, scaling their knowledge base and adaptability. 

Features Traditional Chatbots AI Chatbots
Responses Limited to predefined responses Dynamic—predictive intelligence improves over time. 
Approach Cookie-cutter, follows set rules Personalized, offers tailored interactions
Task Complexity Handles simple tasks and questions Manages complex tasks, e.g., answering complicated questions
Interaction Mode Text-based only Supports both text and voice commands
Context Lacks understanding of intent and context Optimized on NLU (natural language understanding), and contextual NLP (natural language processing), comprehends intent
Communication Style More navigational, follows a set path More dialogue-driven and communicative

What is an example of an AI-powered chatbot?

An example of an AI-powered chatbot is ChatGPT, which employs advanced language models to understand and generate human-like text in conversations.

How AI-powered chatbots work

AI-powered chatbots operate on the interplay of NLP and machine learning—two integral components that enable these virtual assistants to understand, interpret, and respond to user interactions dynamically and intelligently.

Natural language processing

NLP is the backbone of conversational AI, empowering chatbots to comprehend and analyze human language. This involves the chatbot’s ability to decipher the nuances, semantics, and context within a user’s input. NLP allows the chatbot to recognize not only the words but also the intent behind them, providing a more sophisticated and human-like interaction. 

Machine learning

Machine learning forms the adaptive core of AI chatbots. Chatbots learn and evolve through machine learning algorithms based on patterns observed from vast datasets. This enables chatbots to continuously refine their responses, adapt to user behavior, and improve their understanding. This iterative learning process is crucial for enhancing the accuracy and relevance of the chatbot’s interactions. As users engage with the chatbot, it refines its responses, becoming more adept at addressing diverse queries and scenarios.

Training and adaptation

The training process for AI chatbots involves exposing the system to diverse datasets, allowing it to learn and understand various language patterns and user intents. During this training phase, the chatbot refines its algorithms through continuous exposure to new customer data. As it interacts with users, it fine-tunes its responses based on real-world inputs.

Adaptation occurs as the chatbot operates in real time. It learns from each user interaction, adjusting its understanding of language nuances and refining its responses. This adaptability is a key feature, ensuring that the chatbot stays current, relevant, and capable of handling a wide range of user inputs.

Advantages of AI chatbots in business

AI chatbots present significant advantages for businesses and customers:

Enhanced customer experience

In an advanced stage of AI-enabled customer engagement, companies should be able to efficiently manage over 95% of service interactions using AI and digital channels. This enables businesses to shape customer service with higher levels of automation, efficiency, and proactive customer engagement. This might look like self-service tools, dynamic interfaces, or AI-powered chatbots and interactive voice response. 

Operational efficiency and cost-effectiveness

Integrating AI chatbots into operations enhances efficiency by automating routine tasks and inquiries, freeing up valuable human resources. This results in streamlined processes and quicker response times that can translate to significant cost savings and enhanced customer experience. Businesses witness improved productivity as AI chatbots handle repetitive tasks, allowing human teams to focus on complex challenges and ultimately contributing to operational efficiency and cost-effectiveness.

Data gathering and analysis for strategic insights

AI chatbots play a pivotal role in data gathering and analysis, providing businesses with valuable insights for strategic decision-making. By processing vast amounts of data in real-time, these chatbots offer a comprehensive view of customer interactions. This data-driven approach empowers businesses to identify trends, preferences, and areas for improvement, facilitating informed strategies that align with market demands and customer expectations.

Lead generation and support

55% of companies that use chatbots get higher-quality leads. This data highlights how AI chatbots offer a distinct advantage in lead generation. They are helpful in engaging visitors, collecting relevant information, and qualifying leads seamlessly. Through personalized interactions and CRM integration, they prioritize prospects, enhancing user experience and increasing conversion rates. With round-the-clock availability, chatbots ensure constant engagement, preventing delays and efficiently managing leads for a streamlined qualification process. 

👉Stay informed, stay ahead. Join a community of forward-thinkers and industry leaders with Idiomatic’s newsletter. Sign up at the bottom of our homepage.

Sign up to the newsletter

10 best AI-powered chatbots

Let’s explore the best AI chatbots to help you get started. These top 10 bring innovation, efficiency, and versatility to the forefront:

1. ChatGPT

ChatGPT interface

ChatGPT, the trailblazer in AI chatbots, gained global attention in 2022. Known for its simplicity, rapid learning, and improvement, it has a user-friendly interface and saves chat threads for future reference. It’s exceptionally flexible and handles tasks across disciplines with commendable accuracy.


  • Efficiently manages multiple tasks simultaneously for a dynamic user experience.
  • Retains contextual information for a coherent conversation flow.
  • Advanced NLU capabilities for nuanced and context-aware interactions.

Best purpose

  • ChatGPT excels in generating precise and detailed technical content, making it valuable for creating documentation, manuals, and explanatory materials like customer support playbooks or knowledge base manuals. 
  • Leveraging its natural language capabilities, ChatGPT is an excellent tool for brainstorming and refining creative writing projects like blog articles, inspiring and supporting the overall creative process.
  • With ChatGPT+, businesses can upload unlimited documents for data analysis with Code Interpreter, have unlimited conversations across GPTs, and create custom GPTs for internal use.


  • Free
  • ChatGPT Plus: $20/month

2. Ada Chatbot

Ada AI Chatbot

Ada, the frontrunner in customer service automation, revolutionizes customer engagement by automatically solving many customer questions from different channels and languages with little human intervention. 

Ada offers Scripted and Generative versions, with the latter leveraging advanced technology to read help center content or past ticket answers, generating high-quality responses with minimal manual control. This translates to reduced setup, less effort, and faster adoption for users.


  • Delivers immediate assistance round the clock, in multiple languages, and across various channels such as web chat, SMS, social messaging apps, and more.
  • Responds to individual customer details, intentions, and preferences by offering customized responses, proactive discounts, and pertinent recommendations.

Best purpose

  • Organizations aiming to streamline and automate their initial support tier while maintaining control over their brand representation to customers often find Ada an ideal solution.
  • Well-suited for businesses with significant support volume, offering an effective means to automate tier-one support and ensuring a consistent and controlled brand image during customer interactions.


  • Personalized quotes based on business needs

3. Microsoft Bing AI

Microsoft Bing AI

Microsoft Bing AI offers a range of features that enhance user experience in intelligent search and information retrieval.


  • Bing AI allows users to search the web using images.
  • AI capabilities provide insightful and context-aware answers directly in the search results, saving users time and offering a more streamlined search experience.
  • Bing AI offers a personalized news feed, informing users on topics of interest with curated content tailored to individual preferences.

Best purpose

  • Bing AI’s visual search allows users to upload images and ask Bing’s search engine questions based on the image.
  • Businesses can effortlessly create vibrant, on-trend lifestyle images effortlessly with Bing Image Creator.
  • The intelligent answers feature can accelerate market research, optimizing marketing and sales efforts by providing swift access to relevant information on market trends. 


  • Bing: Free
  • Bing Chat Enterprise: Included with Microsoft 365 E3, E5, Business Standard, and Business Premium subscriptions.

4. IBM watsonx Assistant

IBM watsonx

IBM watsonx elevates conversational interactions using generative AI-powered chatbots and voice assistants. It adeptly comprehends intricate queries and navigates human conversations with ease.


  • watsonX excels in context-aware responses by understanding the nuances of a conversation, resulting in natural, personalized interactions.
  • watson Assistant undergoes training with industry-specific and business-specific data to ensure accurate information delivery to users.

Best purpose

  • watsonX is ideal for dynamic customer support, offering personalized and context-aware assistance to resolve queries efficiently.
  • It’s well-suited for customer services with phone support, as it includes a voice chatbot as well.


  • Free Lite plan
  • Paid tiers start at $140/month 

5. Jasper Chat


Jasper Chat is an alternative to ChatGPT that distinguishes itself with enhanced conversational capabilities powered by AI.


  • Jasper Chat seamlessly integrates with its content creation platform, enabling users to craft content within a conversational chat flow and effortlessly transfer it into documents.
  • Jasper provides a Chrome extension to facilitate direct access to its features from your browser and simplify content generation.

Best purpose

  • The Jasper Brand Voice feature allows companies to align their brand identity, tone, and style with its AI-generated content.
  • Ideal for eCommerce businesses and content teams, Jasper excels in generating compelling product descriptions.


  • Free trial available
  • Starts at $49/month per seat

6. Bard


Bard, an AI-driven conversational tool developed by Google, acts as a collaborative partner for brainstorming ideas, igniting creativity, and enhancing overall productivity.


  • Integrates with its content creation platform, allowing users to create content through conversational chat flows and easily incorporate it into documents.
  • Vvoice interface feature enables users to engage in spoken interactions for a more natural and dynamic user experience.

Best Purpose

  • Through interactive conversations, Bard facilitates creative brainstorming sessions, providing users with dynamic and innovative ideas.
  • Acts as a collaborative tool that fosters productivity by engaging in conversations to spark ideas and streamline communication among team members.


  • Free

7. Netomi

Netomi chatbot

Netomi is an enterprise AI platform that empowers companies to automate top-notch support across email, chat, and social channels.


  • Netomi seamlessly integrates with leading web chat platforms including Zendesk Chat, Salesforce Chat, LivePerson, and others, enabling full automation of repetitive customer queries using a service chatbot.
  • It facilitates the delivery of hyper-relevant articles from your knowledge base.

Best purpose

  • Netomi excels in automating routine tickets, ensuring the involvement of human agents only when essential. This capability mainly benefits enterprise and e-commerce companies seeking streamlined ticket resolution processes.
  • Netomi’s rapid intent and sentiment extraction capabilities are valuable for lifestyle websites, enabling swift resolution of numerous customer queries and concerns for an enhanced user experience. 


  • Personalized quotes based on business needs

8. Botsonic Chatbot Builder

Botsonic Chatbot Builder

Botsoni Chatbot Builder is the ultimate tool for swiftly and effortlessly crafting customized conversational chatbots tailored to your business needs.


  • Its no-code development experience enables users to create and customize chatbots effortlessly. Intuitive drag-and-drop interfaces and pre-built templates simplify the bot creation and configuration process.
  • Customizable conversations, seamless integration with diverse platforms, and comprehensive data analytics features.

Best purpose

  • Instrumental for lead generation. Bostonic initiates proactive conversations with website visitors, qualifies potential leads, and collects essential information for seamless handoff to the sales team. It also streamlines follow-up for enhanced conversion opportunities.
  • Crafts interactive and dynamic visitor experiences by  greeting users upon arrival, initiating conversations, and offering assistance throughout their website journey. This level of interactivity captivates user attention, encourages exploration, and ensures continuous engagement with the website.


  • Free tier available
  • Paid tiers start at $19/month 

9. REVE Chat


REVE Chat is a user-friendly platform that allows you to create customized bots without coding skills.


  • Empowers users with comprehensive guidance on effortlessly creating, utilizing, and expanding their chatbots within the platform.
  • Fosters collaboration by enabling users to create a community to collectively work on chatbot projects. Users have complete control to manage and update their chatbots as needed.

Best purpose

  • Streamlines multichannel marketing efforts, simplifying reaching and engaging with audiences across various channels.
  • REVE facilitates seamless engagement with visitors and customers, providing a personalized experience through video chat without the need for plugin downloads. 


  • Free trial available
  • Paid plans start at $13.50/month per seat

10. Zendesk bots

Zendesk AI

Zendesk’s AI-powered bots come in two categories: standard bots for versatile conversational support and advanced bots, pre-trained with industry-specific intents, elevating the customer experience across messaging and email channels. 


  • Serve as an additional support agent on your team, efficiently responding to frequently asked questions.
  • Advanced bots automatically identify and categorize support requests by intent, ensuring the delivery of the most precise answers. 

Best purpose

  • Helps fast-growing startups with small support teams scale efficiently, enabling them to manage higher volumes of tickets while simultaneously reducing overall resolution time.
  • Ensure the visibility of your knowledge base articles and avoid the frustration of having well-crafted articles go undiscovered.


  • Free trial
  • Basic plans start at $19
  • Suite plans start at $55

Which AI chatbot is best?

The effectiveness of an AI chatbot depends on specific business goals and requirements, as different chatbots excel in various functionalities and industries.

What is the most powerful chatbot?

Determining the most powerful chatbot is subjective and context-dependent, contingent on a user or business’s unique needs and goals. Ada and Netomi stand out for their intent-driven capabilities and generative response abilities, reducing the need for extensive human intervention. 

Choosing the right AI chatbot for your business

Choosing the right AI chatbot can be overwhelming, so it’s crucial to consider your business needs as well as the factors below to make a well-informed decision. 

Understand specific business needs

Tailor your AI chatbot choice based on specific business goals. For instance, To fulfill lead generation needs, consider employing IBM WatsonX, while for generative content, options like ChatGPT or Bard are suitable. For service-based requirements, Ada and REVE Chat prove valuable. 

Assess NLP capabilities

A robust NLP framework empowers the chatbot to comprehend user intent, contextual intricacies, and nuances in language. This proficiency translates into more effective and meaningful interactions, significantly enhancing the user experience.

Ensure integration with existing tech stacks

Ensure your chatbot enhances workflows by seamlessly integrating with CRM systems, communication platforms, and other essential business tools. It should become an organic extension of your tech stack. This holistic integration ensures the chatbot contributes as an asset, enhancing the overall efficiency of your operational ecosystem.

Consider scalability

Ensure your chatbot is scalable to accommodate future business growth, effortlessly managing increased workloads. This ensures a seamless user experience without compromising performance. 

Explore customization options

Striking the right balance between pre-built functionalities and the ability to tailor the chatbot to your specific needs is important. For example, Botsoni assists in creating tailored conversational chatbots, which you can leverage to build chatbots according to your brand voice and specifications.

Consider pre-trained vs. customizable chatbots

Pre-trained chatbots come with existing knowledge and capabilities, making them quicker to deploy. They may lack the specificity required for unique business processes. Customizable chatbots allow you to tailor the system to your precise needs, ensuring a more personalized and industry-specific solution. Consider your business objectives and the level of control you need over the chatbot’s functionalities before making this decision.

Overcoming challenges and maximizing benefits

The limitation of generative AI lies in its dependency on the quality and comprehensiveness of the provided content. If the help center is lacking or incomplete, the generated answers may be inadequate, failing to cover a sufficient range of questions. Navigating the journey of AI chatbot implementation involves addressing these and many such challenges with strategic approaches to boost customer engagement.

Integrating seamless user experiences


  • AI chatbot can disrupt the user’s journey. 


  • Do thorough user testing to ensure the chatbot’s interactions align with the natural flow of customer interactions. 
  • Communicate the chatbot’s role and capabilities to manage user expectations and create a smoother integration process.

👉Evaluate your chatbot performance and unlock deeper insights to optimize your chatbot’s performance and enhance your ROI. 

Try Idiomatic’s interactive demo

Balancing automation and human touch


  • Despite advanced AI chatbots, customers often desire a personalized and empathetic touch.


  • Introduce a hybrid model where chatbots handle routine queries and reserve complex or emotionally sensitive issues for human agents.

Ensuring data security and privacy


  • Customers express legitimate concerns about the safety of their information.


  • Prioritize robust cybersecurity measures to safeguard customer data.
  • Implement encryption protocols for sensitive information and enforce stringent access controls to restrict unauthorized access.
  • Practice clear and transparent communication about data handling practices to build trust.

Elevate your chatbot’s performance with AI-driven insights

Idiomatic plays a pivotal role in helping businesses evaluate their chatbot’s performance by analyzing chatbot interactions at scale. Instead of guessing which questions are working well and which aren’t, Idiomatic allows you to analyze:

  • How many tickets are resolved by the chatbot without escalation.
  • How often customers return with the same issue.

Currently, Idiomatic integrates with Ada to seamlessly gather and analyze chatbot interactions. However, Idiomatic can pull customer feedback data from anywhere, syncing with 20+ apps, including help desk software like Salesforce and Zendesk, mobile app reviews, social media feedback, and support tickets. Such detailed analysis empowers businesses to refine their chatbot strategies, ultimately providing a more seamless and effective customer experience.

Also, if you are investigating about generative AI chatbots, but don’t trust your own help center to be good/comprehensive enough, Idiomatic can assist you in preparing your knowledge base, help center, and self-service content. Watch the video below to learn how:

Request a free demo to get started. 

Request demo