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Idiomatic’s customer insight software

Customer insight software

  • Track issues related to marketing campaigns.
  • Identify customer voice around specific issues.
  • Identify which version of messaging is most resonating with customers.


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Truly customer-focused
companies use Idiomatic

increase in product satisfaction
saved in annual support costs
decrease in complaints
more customer feedback analyzed
increase in positive CSAT scores
reduction in top customer issues

Customer insight software for data-driven marketers

We identify customer pain points, drivers, and sentiment across different contact sources. We solve the problem of marketing teams not being able to leverage existing user feedback effectively to drive product, service, or operations improvements.

We unlock the “why” behind your customer feedback with advanced AI that’s customized to your business. Stop relying on general text analytics & manual analysis, and turn your customer feedback into a complete, data-driven voice of customer picture with Idiomatic’s customer intelligence software.

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Some of our customer-favorite features

Ingest custom CSVs

Ingest custom CSVs / surveys

For custom data sources, you can set up shared repositories like AWS S3 and FTP or you can forward CSV attachments via email. You can upload data in any format and we will ingest it into Idiomatic. We can also break down multi-question surveys into composite parts for easier analysis of the verbatim comments within them.

If you have non-standard systems, custom data setups or multi-question custom surveys, you can still analyze that data alongside your standard helpdesk and other data.

Keyword search

Keyword search

Ability to filter issues based on keywords and view sentiments specific to keywords.

For a simple and quick analysis, you can search and find the exact topics you are interested in.

Custom sentiment analysis models

Custom sentiment analysis models

Our sentiment labels are calibrated to the specific channels of your customer feedback. For each data source (app reviews, support tickets, etc.) we have different sentiment analysis models. As a result, you can track more accurate sentiments by channel.

You can track changes in sentiment by channel and customer segments over time. As a result, you can evaluate channel and customer segment performance and improve issues causing frustration and negative sentiment.

Ability to create and track different user segments

Ability to create and track different user segments

With the custom filters you create for your user segments, you can view which issues are important to your specific user segments.

  • For your app review feedback, you can segment users based on app ratings, devices or versions.
  • For your social media feedback, you can segment users based on the number of followers they have or the number of times they’ve contacted you.
  • For your customer survey feedback, you can segment users based on NPS scores, CSAT scores, or any other custom segmentation.
  • For your customer support feedback, you can segment first time users, VIP customers, geography, channel, or any other custom segmentation.
Daily, weekly, monthly trends and insights in a variety of visualizations

Daily, weekly, monthly trends and insights in a variety of visualizations

You can view each issue, sentiment, ratings, and ticket volume over time.

You can answer whether you are improving customer experience in a data-driven way by tracking issues, sentiments, ratings, and ticket volume over time.

Report builder

Report builder

You can build, schedule and share custom reports (via email) about your customer issues, from the Idiomatic dashboard.


What our customers say

Frequently Asked Questions

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Turn your customer feedback into better customer experience today.

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Get a no-obligation, custom demo of Idiomatic’s AI-driven customer intelligence platform.

  • Learn how Idiomatic’s machine learning unlocks the full power of your customer feedback.
  • Learn how instead of manually reviewing and tagging customer feedback, your teams can focus on communicating with the product and operations teams that need to understand the story your customers are telling.
  • Learn how companies like yours are benefiting from Idiomatic’s solutions.

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