Relying on small samples of customer anecdotes resulted in less impactful product decisions. With goals to monetize internationally and maximize ROI on product development, Pinterest’s Product team needed a way to quantify customer feedback across all data sources and customer types in real-time. Pinterest’s Product team partners with Idiomatic to maximize product value and customer experience by quantifying the “why” behind customer feedback.
Primary Feedback Types
- App Reviews
- Trust and Safety
- Help Center Article Feedback
- Ads Feedback
- Feature Requests
- Other Surveys
- Create a custom, granular categorization of customer feedback across data sources.
- Train machine learning to predict categorizations with accuracy in real-time.
- Customize insights dashboards to unlock powerful analysis capabilities for the voice of customer.
Product roadmap influenced by Idiomatic
Pinterest’s Product team changes their product roadmap by quantifying & prioritizing customer feedback.
10% increase in Net Promoter Score
Pinterest’s Product team ensures their solutions are meaningful to their customers by basing them on the “why” behind customer feedback.
95% reduction in time to get insights
Pinterest’s Product team saves time & makes decisions faster with real-time, AI categorization.
48 spike alerts every month
Pinterest’s Product team uses Idiomatic spike alerts to proactively solve product friction.
93% positive product launch ratings
Pinterest’s Product team improves product launches by measuring impact & feedback across customer segments.
“Idiomatic helped me influence more than 4 product changes last quarter.”
Pinterest’s Product team hosted a hack-a-thon to creatively solving top-ranking feature requests. The team leveraged Idiomatic’s real-time, granular categorization across support data, app reviews, surveys, and other feedback types to quickly quantify trends. The Product team understood the root cause by quantifying the problem and impact of a top customer pain point. Using Idiomatic’s analysis, the team implemented a solution that was pivotal in Pinterest’s future product roadmap.
If you would like to learn how Idiomatic’s solutions can help your company achieve tangible results, request your custom demo today.