Instant Voice of Customer of streaming services: What users like and dislike about them

Voice of Customer

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With Idiomatic’s new self-serve version, we analyzed 6 of the most popular movie / tv streaming services’ app reviews and found out what users like and dislike about them. 

Apps: 

  • Amazon Prime Video
  • Disney+
  • Hulu
  • Max (HBO)
  • Netflix
  • Peacock TV

Data source: App reviews

App store: Google Play & iOS

Timeline: June 1-16, 2024

Number of app reviews analyzed: 4,996

What do users like the most about these streaming services?

positive feedback on service quality

Customer service

positive feedback on customer service

Movie selection

positive feedback on movie selection

Convenient viewing

positive feedback on convenient viewing

Content variety

positive feedback on content variety

What do users dislike the most about these streaming services?

all issues by negative sentiment

The top 3 issues that cause negative sentiment are:

  • General dissatisfaction with the experience
  • Technical problems
  • Ad intrusiveness

Now let’s dive into what each of these issues mean.

General dissatisfaction with the experience:

Examples of this would be issues about:

  • App bugs
  • Slow performance
  • Excessive ads

general dissatisfaction with the experience

Technical problems

Examples of this would be issues about:

  • Slow app performance
  • Frequent app crashes
  • Poor device compatibility

app technical problems

Ad intrusiveness

Examples of this would be issues about:

  • Excessive ads during playback
  • Ads despite paid subscriptions
  • Ads causing subscription cancellations

ad intrusiveness

Are there any other issues that users complain about a specific streaming service?

The most common issue for Amazon Prime Video users

(who gave low ratings)

General dissatisfaction with the experience: General expressions of dissatisfaction, including negative experiences with app functionality and service quality.

amazon prime video - rating 1

An example would be:

amazon prime video - rating 1 - review

The most common issue for Disney+ users

(who gave low ratings)

Technical problems: Reports of apps crashing, not opening, and frequent buffering issues across various devices.

disney+ - rating 1

An example would be:

disney+ - rating 1 - review

The most common issue for Hulu users

(who gave low ratings)

Ad intrusiveness: Feedback indicates customer frustration with excessive and intrusive ads, even on paid subscriptions.

hulu - rating 1

An example would be:

hulu - rating 1 - review

The most common issue for Max users

(who gave low ratings is)

Technical problems: Reports of apps crashing, not opening, and frequent buffering issues across various devices.

However, the sub-issues are slightly different than Disney+’s:

max - rating 1

An example would be:

The most common issue for Netflix users

(who gave low ratings)

General dissatisfaction with the experience: General expressions of dissatisfaction, including negative experiences with app functionality and service quality.

However, the sub-issues are slightly different than Amazon Prime Video’s:

netflix - rating 1

An example would be:

netflix - rating 1 - review

The most common issue for Peacock users

(who gave low ratings)

Technical problems: Reports of apps crashing, not opening, and frequent buffering issues across various devices.

However, the sub-issues are slightly different than Disney+ and Max’s:

peacock - rating 1

An example would be:

peacock - rating 1- review

To end this blog post on a good note, can you share a few great streaming app reviews?

Of course! 

disney + - rating 5 - review

 

If you’d like to analyze your own app reviews or any kind of customer feedback, here’s how you can do it within minutes: